Our Leadership Team

Cameron Young
Chief Executive Officer
Cameron Young joined Country Cousins in September 2023. Cameron is a strategic leader who is deeply passionate about home care.
He has a background helping companies in this industry having previously been Chief Strategy Officer for another domiciliary care provider. A Transformation Director for a community equipment service provider, and an advisor to several health-tech companies. Prior to this, he spent over a decade as a management Consultant at Bain & Company where he developed his expertise in strategy, customer experience, marketing, change management and transformation. His clients included multiple FTSE 100 companies across sectors as well as healthcare providers, NHS Trusts, the Department for Health & Social Care and even No 10 during the COVID pandemic.
Bradley Edwards
Chief Operating Officer
Bradley Edwards joined Country Cousins as the new Chief Operating Officer at the beginning of 2024. Bradley started his career in the retail sector and has worked for several well-known UK brands, namely Mars and Camelot the National Lottery. It was 10 years ago that Bradley transitioned to the social care sector and previously worked for Bupa, Sunrise Senior Living and Achieve Together in a variety of leadership roles.
When Bradley is not working, he is a dad of two teenage boys, Jack and Harry, a wife and the dog Poppy. He lives in Carnoustie, which is most famous for the Championship Golf Course. In Bradley’s spare time he likes to play golf and Ski.
Mark Bradford
Chief Financial Officer
Mark comes from a technology-based background, made from a combination of PwC (practice), IT and Satellites. However, joining the care sector, on a team that has a “mission to help people live longer, healthier lives in the comfort of their own homes” feels, to Mark, like a good thing to do on a human level and is a strong motivator for him. To add elderly relatives, including aging parents, gives Mark some context for the need for our services.
Experience wise, both sectors are parallel with a focus on quality of service and loyal customers/clients. Leading a finance team driving insight and growth is key for Mark, and simplification/focus on the KPIs that really matter are experiences he hopes to bring to the team.
Mark is married with two children, Ellie (17) and Ben (16) and has a family dog. Family is a big part of the weekend. Mark and his wife are petrolheads so love all things cars, both driving (on track) and spectating—F1.

George Neel
Commercial Director
George has previously held sales and marketing roles across big brand names such as L’Oréal and Diageo. George first joined us as our interim Marketing Director back in March and has made a strong impact within the Marketing team to increase demand in our services.
Having joined the Executive team permanently in July, he is now expanding his role to oversee our Client Service Advisory team and Business Development, as well as Marketing.
George shares his life with his wife and daughter and enjoys hosting dinner parties for friends and family. George joins us with a wealth of experience across many industries and adds a new dynamic to the team.

Gemma Lock
Head of Commercial
Gemma Lock is the Head of Commercial at Trinity Homecare Group, where she drives Business Development, Client Services and Marketing initiatives. With over 15 years of experience in the healthcare sector, she specialises in business strategy and partnerships. Gemma joined Trinity Homecare in September 2023 as Head of Business Development and Partnerships and transitioned to her current role in June 2024.
She holds a BSc (Hons) in Business Management from Oxford Brookes University and is a qualified Financial Advisor. Her previous roles include working with England’s largest independent provider of NHS services, where she gained expertise in Clinical Governance, negotiation and Contract Management. Gemma has successfully forged local and national partnerships that enhance service delivery and community engagement.
At Trinity Homecare, she shapes company strategy and commercial objectives, leading business development initiatives and nurturing strategic partnerships. Gemma’s focus on generating Sales Qualified Leads (SQLs) and collaborating with digital marketing teams has enabled her to identify and capitalise on new market opportunities.
Her leadership style emphasises mentorship, high performance and aligning marketing efforts with business goals. Throughout her career, she has held senior roles at organisations like Elder Technologies, Newcross Healthcare and The Good Care Group, where she has driven growth and service innovation.
Outside of work, Gemma shares her life with her husband, Daniel, and their son, Harrison. With family in Switzerland, the enjoy skiing together in the winter and taking long walks. After a day on the slopes, they love to unwind with fondue and a glass of wine during après-ski.
Our Care Team

Kelly
Operations Team Leader
Kelly is a Country Cousins Operations Team Leader. She has been with us since 2017 where she started as Care Relationship Executive. Kelly brings a wealth of Customer Service knowledge and supports our Care Relationship team in finding the perfect carer for their client's needs.

Daniel
Recruitment Team Leader
Joining the team in 2016 as a highly experienced Recruitment Executive, with a solid track record of accomplishing caseload targets Daniel has progressed through the business to now lead the recruitment team in sourcing the best carers for our business. A naturally hard working and resourceful individual, he thrives in busy and challenging environments where he can utilise his full skill set and extensive experience.
Also with Level 2 NVQ in IT, Daniel has a passion for technology and graphic design.

Portia
Care Relationship Executive
As one of our dedicated Care Relationship Executives, Portia is fundamental in identifying and matching perfect carers with her clients. Looking after the South East of England, Portia's client's are centred in Surrey and Kent.

Lauren
Care Relationship Executive
Lauren joined Country Cousins in 2017. She is one of our Care Relationship Executives and has 9 years’ experience in the care industry. Passionate about her role, Lauren pulls on her experience and knowledge to really make a difference.
Keeping our staff highly trained and up to date is no small task, but Lauren helps ensure the carers are booked in for training, so the Country Cousins high standards of professionalism is kept.