After her business closed in 2006, she devoted time to caring for her grandparents and really "fell in love" with the care industry, realising how rewarding it was to be able to make a difference to people's lives.
Now with more than a decade of experience as a live-in carer, she has looked after people with a range of health challenges, including clients who are still relatively independent and others who are almost unable to do anything for themselves.
She's convinced that caring for someone in their own home, and keeping them as active and engaged as possible, can have a positive impact. "Whatever problems people face, they can still enjoy a certain quality of life.
"Every individual is different, so I speak to the family and the medical professionals to find out what steps to take. Activities can help – everything from board games and baking to craftwork or little trips out for coffee."
The people skills she learned through her hairdressing and beauty salon have proved essential in her new career: "Some aspects of being a carer have come easy to me because of those years dealing with the public all the time. Respect is key, and treating people as you would like them to treat you."
It seems Jennifer's following a family tradition by becoming a carer: "My mum was a nurse, I have two sisters who are nurses, plus another who is a doctor, so perhaps it’s in the family genes!" But she adds: "From the heart I can say that caring is what I like – it’s so rewarding."